| | | | | | The ability for computers to recognise novel images - to 'see' - is perhaps the most exciting side of AI. But while most of the hype is centred around computer vision in self-driving cars, there are already plenty of implications for marketers. Here are 10 of them... |
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| Traditional segmentations tend to be updated on a two to five year cycle but basing major marketing investments on old data is no longer good enough. YouGov’s dynamic segmentation tools keep segments updated on a rolling basis so you know how your audience is changing as they are changing. |
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| The Understanding the Customer Journey in Asia Pacific report, produced in association with Emarsys, is based on a survey of almost 1,000 digital marketers and ecommerce professionals in Asia Pacific, carried out between August and October 2016. |
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