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Featured Blog article
Digital transformation in sports: from diamond to gridiron
about 22 hours ago

Sports teams have always been fertile ground for technology and innovation.

From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.

I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.

Millennials open to pharma ads, but pharma not delivering on UX
about 16 hours ago
Five tips for retailers targeting international expansion
about 18 hours ago
Success is not a destination; it’s a (customer decision) journey
about 20 hours ago
How hotels can personalize the customer experience to compete with Airbnb
about 21 hours ago
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Featured Research
Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search
8 days ago

This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy
8 days ago

This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration strategy. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

View all Research
Upcoming Training
Social Media Customer Service - 2 places left
London, 23 Mar 2016
Online Copywriting - Advanced - 3 places left
London, 5 Apr 2016
Creating Superior Customer Experiences -
London, 5 Apr 2016
Persuasive Design -
London, 8 Apr 2016
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Upcoming Events
Digital Transformation in the Retail Sector -
, 23 Mar 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Manila) - 2 places left
Manila, 5 Apr 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Singapore) -
Singapore, 7 Apr 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Jakarta) -
Jakarta, 14 Apr 2016
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