No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. The Fundamentals of Email Marketing report will help marketers understand, implement and execute email strategies to maximise return on investment in this channel.

This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future.