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White paper: Why taking a bold approach to CRO pays off |
Are you brave like the honey badger? The honey badger is a small yet fearless mammal found across Africa, the Middle East and India. It knows absolutely nothing about conversion rate optimisation (CRO), but that won't stop it piling into any challenge head on. Research tells us that over 90% of businesses have rated CRO as 'crucial' or 'important' to their overall digital marketing strategy, however the industry remains affected by three widespread issues; insufficient resource, limited knowledge of CRO methodologies and a lack of confidence in making bold changes to improve the online user experience. This white paper seeks to define what a successful CRO team and strategy look like, which methodologies are best used in various combinations, and why thinking big when it comes to testing and implementing changes can pay off faster and reap greater rewards. Be honey badger brave and download RedEye's CRO white paper now! |
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How do your analytics measure up? |
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