The United States is the fastest growing dairy market in the world, driven by increasing consumer awareness regarding the potential health benefits of dairy products, according to Precedence Research. Consumers rank “healthy” and “natural” among their top priorities when purchasing food and beverage products. The dairy industry is emphasizing grass fed, local and organic to appeal to these consumers. One thing remains the same—the rich, comforting taste of traditional dairy products.
Takeaways for Your Business: - The dairy CPG market continues to grow and gain value despite an influx of plant-based alternatives.
- Consumers are willing to pay a premium for better-for-you options like grass fed, organic and non-GMO.
- Added-value dairy is leading the way in traditional dairy, emphasizing local, sustainable options.
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