Good afternoon,

Welcome to your twice-weekly look at how generative AI is transforming the way we live, work and play – plus the latest news and analysis.

Hold my beer! Dan Murphy’s has joined the AI frenzy. The liquor giant will soon be able to change the price of items at the press of a button, as it uses new tech to bolster its ‘lowest price’ credentials. It will harness lightning speed scanning and analysing tools to check on liquor store rivals and their specials.

A week after Telstra withdrew from the Albanese government’s Climate Active scheme, it has joined a UN lobby group to tout the responsible use of AI. It is also hiking the cost of its broadband plans, pointing the finger at wholesale price increases from NBN Co.

And a new line of PCs - which Microsoft has branded as Copilot+ devices and are specially made to run artificial intelligence programs - hit stores on Tuesday as tech companies push toward wider adoption of ChatGPT-style AI.

Let me know what you think — lynchj@theaustralian.com.au