You might notice the Digiday Daily Newsletter coming in at different times over the next few weeks. We’re running some tests to figure out what works best for our readers. If you have any feedback, please email us at help@digiday.com. Crypto trade publication Blockworks is on track to earn $20 million in revenue this year, up from $13 million in 2021 and a large part of that strategy is targeting a new wave of wealth — DAOs. Decentralized autonomous organizations (DAOs) are basically clubs for crypto enthusiasts, but they can be as organized and official as a company. Most typically operate under a shared goal and give each member an equal say in making decisions. As members have to buy into the DAO, they can potentially have more money than most clubs would ever know what to do with — sometimes billions of dollars worth of crypto, according to Jason Yanowitz, co-founder of Blockworks. Read more below. Other things to know about | |
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| | In order to reach its $20 million goal this year, Blockworks’ co-founders are going after new Web3 native revenue opportunities. | |
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howdy! | | Helping founders avoid the possible pitfalls of putting all their eggs in one basket when it comes to advertising and marketing is part of the reason Alex and Matt Tepper have recently founded InTandem. | |
| | Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. | |
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howdy! | | Business newsletter publisher Morning Brew is selling tickets and sponsorships for the three all-day summits it will host this fall in NYC. | |
| | Businesses are embedding rewards and incentives into payment processes to drive loyalty in the year to come. | |
howdy! | | It’s unclear where outgoing NA CEO Scott Hagedorn is going — he continues to be under contract — but he is said to have asked to leave, and wasn’t pushed out. | |
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| | To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. | |
howdy! | | The words “measurement” and “currency” get bandied about, often interchangeably. But they are not the same, and one cannot and should not take the place of the other. | |
howdy! | | The L.A.-based independent media agency not only landed nine new clients last year, it’s now expanded its programmatic trading desk to incorporate AI-algorithmic measurement elements. | |
| | In order to reach its $20 million goal this year, Blockworks' co-founders are going after new Web3 native revenue opportunities. |
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