The New York Times wants readers to understand what it takes to produce the journalism it does--that there's real work behind the words and photos they see, and that some of the paper's journalists risk their lives for stories. That's why the Grey Lady has released a new set of ads directed by Darren Aronofsky,...
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Brand Marketing Daily
April 21, 2017
Droga5 spotlights photojournalists' search for the truth
By Kristina Monllos
The New York Times wants readers to understand what it takes to produce the journalism it does--that there's real work behind the words and photos they see, and that some of the paper's journalists risk their lives for stories. That's why the Grey Lady has released a new set of ads directed by Darren Aronofsky,...
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Will it drive people together or apart?
By Marty Swant
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The latest Colonel Sanders introduces a new menu item
By Christine Birkner
Star of famous '90s PSA has a message on 4/20
By Patrick Coffee
Tumi, Dyson and Tito's Vodka will sponsor site's first wellness summit
By Christine Birkner
Gwyneth Paltrow's lifestyle brand, Goop, sometimes gets mocked for its unorthodox cleanses and steams, complex diet plans and high-priced luxury goods, but to the site's loyal followers, it's no joke. Today, the company is announcing its first wellness summit, In Goop Health, which will be held in Los Angeles in June. Tickets start at $500,...
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And you thought Game of Thrones was bad
By Angela Natividad
The French love themselves some sex, or at least some quality nakedness, which manages to pop up in ads for everything from food delivery to selling tables. To demonstrate how raunchy Season 2 of Canal+ show Versailles will be, French agency BETC decided to roll the dice on that reputation. The case study below depicts...
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New ad from Zero takes on the psychology of the impulse buy
By Robert Klara
It's a conversation that happens across the country--how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He's plunked down his 10 grand, and he's had a swell time getting bugs in his teeth out on the...
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David unleashes 'Everybody Loves Boobs'
By Tim Nudd
One of 2016's surprise ad hits was agency David's "#ManBoobs4Boobs," a breast-cancer awareness campaign that cleverly got around social media's ban on female nipples by demonstrating a self-exam on a male model instead. The work, created for Argentina's Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last...
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BBDO's Robin Fitzgerald picks her 3 favorite ads
By Tim Nudd
Among long-running advertising campaigns, few are as charming as Motel 6's radio work featuring Tom Bodett as the folksy voice who promises that the motel will "leave the light on for ya." The campaign--which BBDO's Robin Fitzgerald picks as one of her three favorites in our new "Best Ads Ever" video, above--has been running for...
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Brace yourself for Cherie and Renno's 'Meow'
By Tim Nudd
While Dove tackles the thorny socio-political debate around stock photography, stock photo agency Depositphotos just wants to show you cat photos. And some fantastic ones, at that. And it's doing so in novel fashion: It created, entirely from its own collection of stock photography, a whole music video filled with cats for Israeli musical duo...
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