| | Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19?
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021? |
Join us for Econsultancy's Marketing & Digital Trends for 2021 - Jan 27
On January 26th, join us for a live premiere of our new Marketing & Digital Trends for 2021 and Beyond, covering Ashley Friedlein's much anticipated predictions, alongside a panel discussion with brand leaders and a Q&A session. |
Social Quarterly: Q4 2020
This quarter’s edition covers the growing trend for shopping on social platforms, Facebook’s acquisition of CRM platform Kustomer, TikTok’s partnership with popular ecommerce platform Shopify, a shakeup for Instagram’s homepage, and much, much more. |
Three ways retailers are re-thinking the role of brick-and-mortar stores
The ongoing impact of Covid-19 combined with high rents and operating costs – which, this year, has often outweighed revenue – means that many retailers have been forced to rethink the role of brick-and-mortar stores. |
Sponsored by Hootsuite
The new rules of social media marketing in 2021
Until earlier this year, most brands knew where they stood on social media. They had the right balance of engagement, listening, content, and advertising. However, once the pandemic hit, the rules of the game changed. |
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| The Fundamentals of Marketing Measurement and Analytics
Incorporating advice from marketing data experts from companies including Google, Digitas UK and Dentsu Aegis Network, this best practice guide explains approaches to marketing measurement and analysis, in order to help teams turn this understanding into a core competency. |
Digital Transformation Monthly – December 2020
This month’s Digital Transformation Monthly looks at brands which are seeking to stay ahead in a rapidly changing market with their digital innovations. |
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Just announced: three Festivals in 2021
We’re proud to present a series of three Festivals in 2021, beginning with The Bottom Line on 23-25 March. Gain actionable insight and fresh thinking that will empower you to make better decisions. |
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State of Content Marketing Report 2020
We analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe to help you build an informed content strategy. Check out our report to analyze the content marketing industry trends and challenges, find new optimization tactics, and explore the most in-demand content professional skills. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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