This first-ever coaching session from MarketingExperiments focused on practical application of a methodology to help you get more value from your data. 30 participants interacted with Flint McGlaughlin to discuss specific data challenges, ask questions about the lessons taught in The Marketer as Philosopher: Episode 2, and get direct help in using the free Data Pattern Analysis Tool to increase conversion.

There are many good reasons to be wary or skeptical of data. But at its core, data is just information. Information that can help people make better decisions. Read on for inspiring examples from a technology incubator and content studio, independent financial adviser, reviews site, tent maker and online meditation school.

We creatives have been using data all along – we just focused on the qualitative end of it. Quantitative data is really just one more research tool to help us understand the value of the product, find the opportunities, and speak to customers in a way that will produce an action.

Do you know precisely where customers are dropping out of your funnel? Where you should focus marketing efforts most efficiently to attract customers to conversion? The best next steps to make the biggest gains fast?

The MECLABS Institute Data Pattern Analysis tool provides a structured way to uncover the answers through intense examination of your customers' data – their digital body language.

• Free Template to Help you Win Approval for your Proposed Projects, Campaigns and Ideas
• The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines

• Marketing 101: What is source/medium?
• An Inspirational Guide for Uncertain Times: 7 ideas and resources for marketers and business leaders to help spark your next great success
• Marketer as Philosopher, Episode 3: Value Prop Competitive Analysis