Data-driven Personalization has become a top priority for businesses looking to connect with their customers on a deeper level. It goes beyond simply inserting a customer’s first name into an email or promotional message. Data-driven personalization is about understanding individual preferences, behaviors, and needs, and using that information to deliver tailored experiences. There is a powerful technology that can unlock the potential of personalized marketing. And take customer engagement to new heights with a Customer Data Platform (CDP). In this article, we will explore what a Customer Data Platform is. We will also discuss the benefits of integrating it with a Marketing Automation platform.