Hi John,

Pre-pandemic, ecommerce sales were less than a quarter of back-to-school spending. This year, EMARKETER forecasts that will hit nearly 35%.

Download a free copy of our new analyst report, “Data Drop: 5 Charts on 2024 Back-to-School Shopping.” You’ll discover which channels are showing the most momentum, trends for K-12 and college student spending, and what’s spurring sales growth.

This EMARKETER analyst report is presented by Ibotta.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in 2024 BTS ecommerce trends. Thank you!