| Data Lakes and Why Business Might Want One In this white paper, "Data Lakes and Why Business Might Want One", Dr. Barry Devlin of 9sight Consulting dives into the business value of a designing and implementing a data lake, and offers real examples of different industry applications of data lake solutions. The use cases are divided into three broad categories named in the spirit of the data lake metaphor: fishing for behavioral data to understand customers, swimming with customers to enhance engagement, and navigating to operational excellence to maintain engagement. These categories offer a progression in business focus from marketing, through support, to operations and production uses of the data lake. Learn More | 