WardsAuto Dealer 5
WardsAuto Dealer 5
 

OCTOBER 25, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Oct. 25. We've put together items from WardsAuto.com and across the Internet. So let's go:

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You drive. We’ll navigate
With direct access to dedicated underwriter and Account Executive teams, customized F&I solutions and training courses, Ally provides the resources you need to help your dealership succeed.

1.

Getting More Out of Used-Car Reconditioning

Modern reconditioning to meet today’s consumer demand, whatever the market, is sound science as well as efficient, transparent and accountable. The system must get cars sale-ready fast to ensure the dealership meets customer demand efficiently and engagingly.

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Have Them Coming to You
You can’t afford to wait around for the right vehicles. Despite  record-low inventory levels, you can still attract transaction-ready shoppers with Kelley Blue Book® Instant Cash Offer. Provide a trusted redeemable offer to customers who are ready to sell or trade in their vehicles, and acquire the inventory you need.

2.

Leaning Into New Data Sources Opens Up Financial Access

It’s important to note subprime consumers who are in-market play a vital role in keeping the automotive industry moving forward – and access to fair and affordable credit is a key component of that.

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More Information Maximum Profit
With more detailed Condition Reports and hi-res images and video, you have what you need to make the most informed buying decisions. We put the power of information in your hands to give you the confidence to drive your profits higher. Because at Manheim, Our Mission Is Yours.

3.

New Law Allows Flexible Hours for Michigan Dealerships

Previously, car dealers in Michigan were required to be open to customers at least 30 hours per week, 52 weeks of the year. Now signed, Senate Bill 128 reduces the requirement to 48 weeks and removes some hours of operation restrictions, News Channel 3 reports.

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Look to Service Departments for Pre-Owned Vehicle Acquisition
The inventory crisis has been a relentless source of challenges for dealers and will continue to cause havoc into Q4. Between supply chain issues and rising auction prices, buy-backs and trade-ins are more critical to dealer profitability than ever. Read this article to learn why service departments should be at the center of your dealership’s strategy for acquiring in-demand trades.

4.

Subaru Claims Top Spot on Most-Seen Car Ads Ranking

The “Go Further” spot from Subaru is one of only two ads in the top five for the week of Oct. 11 that didn’t rely on sports events to deliver viewer impressions.

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With Autotrader, you’re never on your own
No matter how big your lot is, what type of inventory you’re selling or what kind of auto buyers you want to target, our Autotrader Dealer Success Consultants are here to help you build the right business strategy to win in today’s market.

5.

'22 Mercedes EQS Brings Luxury, Tech, Power to BEV Segment

Mercedes-Benz EQS sets a new standard for BEV luxury that is miles ahead of the competition in comfort, elegance, range and technology. And with 631 lb.-ft. of torque, the EQS is a pleasure to drive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...