As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to deliver a truly omnichannel marketing approach.
This is one of the key findings from the ‘State of Martech Integration 2020-21’ report, based on an Econsultancy survey of 1,416 business professionals and produced in partnership with HCL Software.
Elizabeth Tweedale is the CEO and founder of Cypher, an EdTech startup dedicated to teaching children how to code. She explains how she has navigated working life throughout the pandemic after the business pivoted to an all-online model in March.
In a talk at Econsultancy Live this week, James Hammersley, CEO at consultancy Good Growth, described strategy as the art of allocating scarce resources to gain competitive advantage.
The Fundamentals of Marketing Measurement and Analytics Incorporating advice from marketing data experts from companies including Google, Digitas UK and Dentsu Aegis Network, this best practice guide explains approaches to marketing measurement and analysis, in order to help teams turn this understanding into a core competency.
AI, Machine Learning and Predictive Analytics Best Practice Guide A practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics to augment marketing practice and enhance customer experience.
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered.
