  | Dear Sir or Madam,
The virtual doors are open! Welcome to day 1 of THE meet up of the travel industry:
ITB Berlin NOW!
Here are today's highlights you shouldn't miss! Let's go...
Have a great ITB Berlin NOW experience!
Your ITB Berlin Team
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Aaaand action! We're all set for four days of content, business, networking and news - are you, too?
This is how the live studio looks like, Convention Stage 1. This is where we'll stream the opening press conference, for example.
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ITB Berlin NOW News: Day 1
Start your ITB Berlin NOW morning right!
ITB Berlin NOW News brings you interviews, articles and behind the scene news on a daily base! Click here to flip through today's edition of ITB Berlin NOW News.
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Fully integrated into the virtual event platform, you can find ITB Berlin NOW News in the Press & Media section on the platform.
Here is a selection of today's articles:
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Italy
Italy continues to be top-of-mind as the ultimate destination for travellers from all around the globe. We asked Giorgio Palmucci, President, ENIT – Italian National Tourist Board, how the country is fairing in light of the Covid-19 crisis, and how the tourism strategy has been adapted.
Read more
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Saxony
Saxony is the Official Culture Destination of ITB Berlin NOW. We asked Barbara Klepsch, Saxony’s Minister of State for Culture and Tourism, to tell us more about the partnership with ITB Berlin and about the strong measures to support and develop its tourism industry implemented during the past year.
Read more
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| | TODAY'S PROGRAM HIGHLIGHTS |
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Today's program...
... is filled with loads of great content! Make sure to stop by the program area with two stages of ITB Berlin NOW Convention and numerous exhibitor presentations and press conferences.
Here is just a selection of program highlights of today:
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Opening Press Conference
From 9 to 9:50 am and moderated by Monika Jones (Deutsche Welle), Martin Ecknig, CEO Messe Berlin will greet you with an opening speech, followed by Caroline Bremner (Euromonitor International) sharing travel related COVID-19 scenarios, while Claudia Cramer (Statista Research Analysis) will talk about travel demands and trends 2021. Norbert Fiebig (German Travel Association, DRV) will then dare a look back and towards the future.
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ITB Berlin NOW Convention
Top-notch content from the industry! Don't miss these highlights on the Convention Stages:
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| 15+ CEO interviews in one day - covering Aviation, Hospitality, Cruises, Tour Operators, Digitalization and more. Today on Convention Stage 1
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| Focussing on Tours & Actvities & Attractions:
Make sure to join the TTA Forum at Convention Stage 2
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| 3:30pm: Don't miss out on real important things like Tourism & Human Rights and tune in this panel session at Convention Stage 2
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| 4pm: Travel Demand and Trends 2021 - Evaluating Customer Needs during the Pandemic with Statista on Convention Stage 1
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| Exhibitor presentations
At Expo Stage 1, 2 and 3 exhibitors share news, visions, product presentations and best practice examples. Join the discussions via the chat function!
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| Press conferences
During the numerous press conferences exhibitors of ITB Berlin NOW announce latest news to a wide range of media representatives. Join in!
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Note: The convention sessions, exhibitor presentations and press conferences will be available as on-demand videos on the platform until May 31. Check out the program to not miss any news!
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| ITB Berlin Convention Café
Stop by the Café area at ITB Berlin NOW to continue the discussion after a convention session right here with peers!
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| ITB Hospitality Café
Techtalk.travel will moderate the Hospitality Café daily – make sure to stop by and join the discussions!
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| | TIP OF THE DAY BY OUR TEAM |
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Make your profile visible for networking!
Get the visibility you want: I recommend to check the setting section in your Communication Center on the right side of the platform and turn on your "Networking" button to ensure you can fully enjoy all networking features and are found by other participants. Also, make sure to visit the Lead Finder and set up your selling or buying interests!
Tip by Annika Illhardt, Product Manager at ITB Berlin
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Explore the "My ITB" area!
Navigate through the platform, save profiles, Brand Cards and event sessions with the star icon and make use of the quick access via your personal My ITB area.
Here you will find all your favored exhibitor Brand Cards, convention speakers, as well as your personal calendar with meetings and your highlighted program sessions.
Tip by Ramona Zaun, Product Manager at ITB Berlin
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What's happening tomorrow?
Here is a selection on what to look forward to:
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ITB Berlin NOW Convention
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| 10:40am: The Rise of Trust - A global Study on Changing Customer Attitudes to Trust in Travel: Exclusive ITB/Travelzoo Survey, at Convention Stage 1
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| 1pm: "Medical Tourism is much more than just a Spa" - hear the experts at our Medical Tourism Track and stop by the HTI Roundtable at 1:35pm
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| 2pm: Hospitality Trends: Thought Leaders & Pioneers are talking about New Lifestyle and Hospitality Trends, Workation und Longstay, New Luxury Concepts at Convention Stage 1
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| 6pm: Do you need a Social Media update?
Then save this session to your MY ITB schedule tomorrow: "Planning the path to Recovery with Facebook"
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| ITB Responsible Tourism Café
On tomorrow's café program: Breakfast Briefing on human rights at 10am, Lunch Briefing on child protection at 12:30pm, Coffee Briefing with TO DO Award winner 2021 at 3pm and Networking Event at 5pm
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| Travel Tech & Start Up Café
Daily at 5pm: Join the Happy Hour powered by VIR e.V. to connect, discuss experiences and share visions with fellow techies from the international travel industry
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Connect, like, share and join the conversation!
#ITBBerlinNOW @itbberlin
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Please read the disclaimer of Messe Berlin GmbH.
Messe Berlin GmbH
ITB Berlin Team
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Management board: Martin Ecknig (CEO), Dirk Hoffmann (CFO)
Chairman of the Supervisory board: Wolf-Dieter Wolf
Amtsgericht Charlottenburg (District Court), HRB 5484 B (Commercial Code)
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