Dear trade visitors,
Welcome to the second day of ITB Berlin! Explore exclusive insights, recommendations, and much more. Immerse yourself in an unforgettable trade show experience.
Please note:
Strikes by the train drivers' union GDL and the Ver.di union representing Lufthansa ground personnel could lead to disruptions in travel, both on the German Railway, the Berlin S-Bahn, and air travel. Further information and alternatives can be found on our website under travel service.
Stay tuned for today's highlights and enjoy the read!
Best regards
Your ITB Berlin team
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 | ITB BERLIN MORNING BRIEFING | INTERVIEW WITH DEBORAH ROTHE, DIRECTOR ITB BERLIN | Start your day with the latest highlights from ITB Berlin. In today's Travel Hero Podcast episode, we have an exclusive interview with Deborah Rothe, Director of ITB Berlin.
Learn firsthand exciting recommendations, thrilling highlights, and current developments.
Tune in now & don't miss any insider tips!
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| | HIGHLIGHTS OF THE DAY | A SMALL SELECTION FROM TODAY'S PROGRAM |  | A packed program awaits you today! Discover the stages of the ITB Berlin Convention, the Lighthouse Stage as well as exciting exhibitor presentations and press conferences!
| 12. Tag des barrierefreien Tourismus 2024
10:30 AM | CityCube A | A5
Ready for take off - check in for the action program at the stand of the Federal Employment Agency - Corporate presentation
2:00 PM | Hall 4.1 | Stand 300
Lighthouse Stage: Career, Sustainability, Adventure & more
from 10:00 AM | Hall 4.1
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Vacaya: LGBTQ+ Vacations Reimagined
1:30 PM| Hall 4.1 | LGBTQ+ Tourism Stage
DRV Industry Get Together
4:00 PM | Hall 25 | Stand 318
Award Ceremony of the TO DO Award 2024
6:00 PM | Hall 6.1 | eTravel Stage
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| Don't miss the variety of other events that the ITB has in store for you! You can find all events in our event program.
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| | ITB BERLIN CONVENTION 2024 | NEW OPPORTUNITIES THROUGH TECHNOLOGY |  | Artificial intelligence, ChatGPT, digitalization: on the second day of the ITB Berlin Convention, many events will focus on the diverse, often still untested applications of new technologies.
| eTRAVEL STAGE
10:35 AM | How to Accommodate the Global Traveller
Schubert Lou (COO, Trip.com)
BLUE STAGE
10:40 AM | Re-Defining Visitor Experience: It is all about Authenticity
Hashil Al Mahrouqi (CEO, Tourism Development Company OMRAN Group), Haitham Al Ghassani (Director General of Tourism Promotion. Oman), Wisal Al Rashdi (Partner HUN’na), Ines Batz (Director for Africa & Middle East, DER Touristik)
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GREEN STAGE
12:30 PM | AI with a Human Touch: Elevating Business Travel While Keeping People at the Heart of the Journey
Eugen Triebelhorn (Managing Director, TravelPerk)
ORANGE STAGE
12:30 PM | Marketing powered by AI - How Artificial Intelligence is enhancing Marketing Results and Effectiveness
Henrike Lewerenz (Industry Leader Travel, Google)
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| | ITB BERLIN DAILY NEWS |  | Discover the Day 2 Edition of ITB Berlin News, with the latest news from ITB Berlin 2024! Stay informed with ITB Berlin News - your official source of information at ITB Berlin.
|  | Jordan: "We take pride in offering visitors the chance to engage deeply with our local communities" Exclusive interview with Jordan's Minister of Tourism and Antiquities, Makram Al-Queisi.
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 | Tourism Malaysia: Malaysia unveils a world of unique eco-cultural adventures at ITB Berlin 2024. Tourism Malaysia is introducing an array of distinctive travel packages at ITB Berlin this year.
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| | BUSINESS SATELLITES | BOOK MEETING-TABLE | Hold meetings, make contacts, prepare for appointments, work together and much more!
Secure a meeting table at one of our business satellites in four different halls and invite up to 3 people. You can also add a drinks upgrade. Book your ITB Business Satellite now online or via the QR codes on site. Locations: Hall 3.1, 8.2, 18, Hub27
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| | GOOD TO KNOW | IMPORTANT TIPS FOR YOUR VISIT | INTERACTIVE HALL PLAN
Familiarize yourself with the exhibition grounds and your possible routes in advance. You can find an overview in the official hall plan of the ITB Berlin exhibition grounds.
CATERING GUIDE
Bagels, vegan food, burgers, pizza, coffee, pretzels, ice cream, street food - in the Catering Guide you will find all the restaurants and snack stands on the exhibition grounds.
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ITBXPLORE
With ITBxplore you can network in advance with exhibitors, trade visitors and the media at ITB Berlin. Create a profile, discover exhibitors, plan your congress, arrange on-site appointments - all with your ticket.
ITB BERLIN APP
Optimally prepared: The free app offers exhibitor profiles, event overviews, interactive hall plans, individual appointment calendars & more. Download now!
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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