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| Prepared For Wherever the Market is Headed |
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| Cannabis Conference Announces Day 2 Keynote Presenter: Mitch Baruchowitz of Merida Capital Holdings |
| Cannabis Conference 2022, produced by the award-winning Cannabis Business Times (CBT) media brand, will take place August 23-25 at Paris Las Vegas. More >> |
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| Instagram Takedowns |
| Has your Instagram business account been suspended recently? Instagram’s practice of banning cannabis-related accounts for violating its terms of advertising cannabis is nothing new. But anecdotally, these takedowns seem to be getting more prevalent. There’s data that supports this, too. Ben Walters of Pioneer Intelligence,which tracks marketing ROI for cannabis brands, has been monitoring various cannabis-related accounts’ Instagram activity since September 2018, growing the company’s database to more than 1,500 handles. In January 2021, Pioneer found about 8% of the valid business accounts it tracks were down. As of June 30, that number was nearly 21%, and the percentage of suspended cannabis-related accounts continues to grow. “Staying compliant on Instagram remains a challenge for all types of accounts posting cannabis-related content,” Walters wrote in a recent LinkedIn post. “It appears brands are now rethinking the risk/reward—Pioneer Intelligence data shows cannabis brands are slowing down their posting activity over the past 52 weeks.” It has been a challenge for us, too. The Cannabis Business Times Instagram account has been down since June 8, as I wrote here, and we’re still actively working to restore it. With all the challenges of operating in the cannabis industry, it can be easy to dismiss social media takedowns as a relatively minor headache and even more trouble than it’s worth. But Instagram, with its estimated 1 billion users, has become an increasingly important marketing tool, especially with limited marketing options available to cannabis operators. We hope to be back on the platform and sharing industry news and stories with you soon. In the meantime, catch up with the latest from CBT on LinkedIn, Twitter and Facebook. -Michelle Simakis, Editor-in-Chief |
| Ballot Bull's-Eye |
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| Initiative Approved: Missourians Will Vote on Adult-Use Cannabis This November |
| Secretary of State Jay Ashcroft certified Legal Missouri 2022’s initiative petition. More >> |
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| A Direct Entrance |
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| Unity Rd. Opens South Dakota’s First Medical Cannabis Dispensary: The Starting Line |
| Andrew Bowden, a South Dakota native and the CEO of Unity Rd.’s parent company, Item 9 Labs, shares insight into the company’s launch in the Mount Rushmore State. More >> |
| Can’t-Miss Educational Sessions |
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In addition to the 85,000-square-foot exhibit hall, the Cannabis Conference provides a robust education program containing 40+ sessions geared toward plant-touching businesses—including cultivators, dispensaries and processors. “Facility Design – Indoor” is one of our most highly anticipated sessions at Cannabis Conference. In this detail-rich session, experts share tips and pitfalls to avoid when designing indoor cannabis cultivation facilities, including: site selection; utility considerations and sustainability in design; personnel and resource efficiency; important equipment considerations and how to properly size equipment for your needs; designing for workflow efficiency and scalability; pest and disease prevention strategies; and much more. |
