Ready for another day of tips and strategies from marketing leaders? Day 2 of The MarTech Conference begins today (registration is free) — with coffee talks at 10 AM Eastern time, and a keynote conversation at 11. You can see the full agenda here.
Also today, contributor Ryan Phelan offers guidance on how email marketing can generate revenue. It requires taking a good, hard look at overall media investment, and then carving out a reasonable slice to commit to email. With the right approach, this channel can provide a big boost to the bottom line.
Chris Wood
Editor
