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Dear trade visitors,

Today is International Women's Day!
A global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women's equality.

ITB Berlin’s social responsibility team is working on implementing equality for women in tourism since many years! We are proud that this year we count numerous events on Gender Equality, tell stories about great achievements of women and welcome many inspiring women as panel guests and visitors once again!

Here is what you should know today.

Happy International Women's Day, everyone!

Sincerely,
Your ITB Berlin team

PS: due to the public holiday, please bear in mind, that many shops will be closed today.

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ITB BERLIN NEWS

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Don’t miss the top news of today's edition of ITB Berlin News!

Grab your daily edition on the fairgrounds or flip through your official source of information online.

Here are only two of the preview stories:

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Jordan presents rich mix of culture and adventure after successful year for tourism industry.

READ THE ARTICLE

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Malaysia warms travellers' souls at ITB Berlin 2023 with hospitality and world class experiences.

READ THE ARTICLE

READ THE FULL EDITION
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TODAY'S PROGRAM HIGHLIGHTS

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Today's program is filled with loads of great content! Make sure to stop by the ITB Berlin Convention stages, the light house stage, exhibitor presentations and press conferences

Here is just a sneak peek of today's program:

ITB BERLIN CONVENTION

1pm: "Fostering Sustainable Tourism through Social Entrepreneurship: Best Practices and Challenges. Meet the winners of the Social Entrepreneurship Competition in Tourism"
Hall 5.3 Hybrid Studio

- Rika Jean-Francois, Commissioner for CSR | Messe Berlin / ITB Berlin
- Prof. Dr. Carole Carlson, Professor | Brandeis University, USA
- Prof. Dr. Claudia Brözel, Professor | University for Sustainable Development, Eberswalde
- Eyleen Zimmermann, HNEE
- Joanna Gruau, Product Manager / Project Manager | Wheel the World
- Paola Sota, Founder | Ancestral Teacher

2pm: "Gender Equity: The Pathway for the Travel Industry"
Hall 7.1b Blue Stage

- Charuta Fadnis, SVP, Research | Phocuswright
- Sabine Pracht, Journalist, Coach Female Leadership & Transformation | Sabine Pracht
- Abu Bundu Kamara, Senior Director of Inclusion and Diversity | EXPEDIA
- Traci Mercer, Senior Vice President Lodging, Ground & Sea | Sabre
- Stephanie Wulf, Chief Human Resources Officer | DER Touristik Group

AWARDS

4:45pm: “Gender Equality Award”
Hall 5.3, Hybrid Studio

- Rika Jean-Francois, Commissioner for CSR | Messe Berlin / ITB Berlin
- Dr. Stroma Cole, Co-Director | Equality in Tourism (EiT)
- Maud Masiyiwa, Founder / Consultant | Capstone Training and Development
- Michelle Mason, Sustainable Hospitality Alliance

3:30pm: "Celebrating Her Awards"

Hall 5.3 Hybrid Studio

The "Celebrating Her" award ceremony, which is already taking place for the 6th time, is a cooperation between ITB Berlin and the International Institute for Peace in Tourism (IIPT). The award honours women who have distinguished themselves through their commitment to tourism.

Our tip: Check out the exhibition next to the Convention hall 7.1a showcasing the portraits of the winning ladies of the ITB IIPT Celebrating Her Awards from 2016 – 2020/21.

EXPLORE ALL EVENTS
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WHAT ELSE SHOULD YOU KNOW?

HERE ARE OUR TIPS OF THE DAY

Your trade fair visit, your success story! You should know about these services:

WIFI

There is a free basic Wifi on the fairgrounds suitable for simple Internet applications and e-mail traffic.
Network name: TraveltoGeorgia@ITB - it's password free. ENJOY!

FAIRGROUND SHUTTLE

The fairground shuttles run from 9am to 7:30pm and take you conveniently and by dry feet from hall to hall.

TO THE SHUTTLE PLAN

FAQs

Answers to questions like where to find cloakrooms, cash machines, charging stations, taxis, free magazines, police station, first aid, lost & found and much more.

SCROLL THROUGH THE FAQs

ITB GLOBAL STAND

ITB India, ITB Asia and ITB China are all coming up this year!
Meet our ITB brand family in the ITB Travel Box in hall 6.2, booth 310.

TO THE MAP

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LOOK OUT

WHAT IS HAPPENING TOMORROW?

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These are the highlights you can look forward to tomorrow:

ITB BERLIN CONVENTION

10:30am: "Growing Demand for Menthal Health"
Hall 26c Medical & Health Tourism Pavilion Stage

- Thierry Dubois, President of the European Spas Association | Terme Saujon
- Csilla Mezosi, Geschäftsführer*in / Vorstandsvorsitzende*r | European Spas Associations

2:15pm: "Explore Adventure Tourism in Georgia"
Hall 5.3 Hybrid Studio

- Vano Vashakmadze, Tourism Sector Lead | USAID Economic Security Program
- Nick Phaliani, Mountain Guide
- Ia Tabagari, General Manager | Lost Ridge Group
- Urs Wellauer, President | IFMGA

ITB BERLIN CONVENTION

4pm: "Shaping a just and equitable industry transformation"
Hall 7.1a Orange Stage

- Dirk Meyer, Head of Division Health, Economy, Trade and Rural Development | Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ)
- Prof. Dr. Willy Legrand, Professor | International University of Applied Sciences Germany
- Xenia zu Hohenlohe, CSO/Managing Partner | Considerate Group
- Leila Ben-Gacem, Social entrepreneur and founder | Blue Fish
- Ben Owen, Project Manager | UNWTO
- Anjana Raza, Head of Social Sustainability | Sustainable Hospitality Alliance
- Merten Sievers, Global Coordinator Value Chains and Entrepreneurship SME Unit | International Labour Organization (ILO)

HYBRID PRESENTATION

10:40am: "Business Travel Is Back. So Where Do We Go From Here?"
Hall 3.1 Green Stage

- Suzanne Neufang, CEO, Global Business Travel Association (GBTA)

CHECK OUT ALL EVENTS
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ITB BERLIN IN SOCIAL MEDIA

RIGHT AT THE FOREFRONT!

Connect, like, share and join the conversation!

News, important information, behind-the-scenes, news from the industry...

Join the ITB Berlin community on Twitter, Instagram, Facebook, LinkedIn or YouTube and be part of it with #ITBBerlin and @itbberlin!

ITB Berlin Social Media
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DO YOU HAVE ANY QUESTIONS?

WE HAVE THE ANSWERS!

We are happy to support you in making your ITB Berlin experience a great success!

Maybe our FAQ section helps you find your answer?

If not, please do not hesitate to contact our team at: itb@messe-berlin.de.
During ITB Berlin our team is also available by phone at (0049) 3033 5555.

ITB Berlin Team
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