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Dear trade visitors,

wait what? It's the final day of ITB Berlin already? Jup, it's day 3 but the highlights keep on coming!

The final day of ITB Berlin awaits you not only with numerous inspiring convention sessions and exhibitor events but also many opportunities for networking.

Have a successful final day at ITB Berlin 2023!

Sincerely,
Your ITB Berlin team

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ITB BERLIN NEWS

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Don’t miss the top news of today's edition of ITB Berlin News!

Grab your daily edition on the fairgrounds or flip through your official source of information online.

Here are only two of the preview stories:

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Magical Kenya makes big splash with natural wonders.

READ THE ARTICLE

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What makes South Africa stand out all year round.

READ THE ARTICLE

READ THE FULL EDITION
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TODAY'S PROGRAM HIGHLIGHTS

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Today's program is filled with loads of great content! Make sure to stop by the ITB Berlin Convention stages, the light house stage, exhibitor presentations and press conferences.

Here is just a sneak peek of today's program:

EVENTS DES TAGES

ITB LIGHTHOUSE STAGE

3:20pm: "Cycling tourism ‒ How to benefit from the growing segment"
Halle 4.1 ITB Lighthouse Stage

- Florence Grégoire (EuroVelo and Projects Officer, EuroVelo Manager, European Cyclits' Federation; Belgium)
- Miklós Berencsi (Project Manager, Centre for Development of Active and Ecotourism (AOFK); Hungary)
- Michael Maier (Bicycle Tourism Officer, German Cyclists’ Association (ADFC); Gemany)
- Agathe Daudibon (EuroVelo Manager, European Cyclits' Federation; Belgium)

BEST EXHIBITOR AWARD

6.30pm "Best Exhibitor Award"
Hall 7.1b, Blue Stage

Our secret highlight event at the end of ITB Berlin? The Best Exhibitor Award! After greetings by Dirk Hoffmann, the three best stands will be awarded in ten different categories each. Come visit and find out who put in a very good effort in building their stand – regardless if big or small presence! And – of course – who was the Best of the Best exhibitors!

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ITB BERLIN CONVENTION

11am: "Future of Travel : Empowering Travelers To Make The Most Out Of Each Trip"
Hall 6.1 eTravel Stage

- Fred Odeen, InnovationProgram Director at Amadeus | Amadeus
- Julie Ann Shainock, Global Leader Travel and Transportation Industry | Microsoft

11:15am: "Adapt to Thrive: The Latest Trends and Branding Strategies in the MICE Market"
Hall 3.1 Green Stage

- Doreen Biskup, Vice Chair Woman | VDVO
- Marco Oelschlegel, CMP, Director Conventions | visitBerlin
- Matthias Schultze, Managing Director | GCB German Convention Bureau e.V.
- Christiane Seelgen, Prokuristin | Wiesbaden Congress & Marketing GmbH

1:15pm: "Measuring Tourism Sustainability: data, reporting, action"
Hall 7.1a Orange Stage

- Prof. Dr. Willy Legrand, Professor | International University of Applied Sciences Germany
- Xenia zu Hohenlohe, CSO/Managing Partner | Considerate Group
- Randy Durband, CEO | Global Sustainable Tourism Council (GSTC)
- Tim Loonen, Head of Product | Travalyst
- Benjamin Park, Director | Parexel
- Eric Ricaurte, Founder & CEO | Greenview
- Prof. Dr. Wolfgang Strasdas, Study & research director | ZENAT Centre for Sustainable Tourism, Eberswalde University for Sustainable Development

2pm: "Wellness-Trends 2023: Terms and figures An overview of the current trends in the German wellness market"
Hall 3.1 Green Stage

- Michael Altewischer, Managing Partner | Wellness-Hotels & Resorts GmbH
- Roland Fricke, Managing Partner | beauty24 GmbH

2:30pm: "Tranformative, Regenerative and Wellness Travel: Boundaries and Opportunities"
Hall 3.1 Green Stage

- PhD MA MSc CMC László Puczkó, Co-founder & CEO | HTWWLife

4pm: "Trends & Developments in the Vacation Rental Market to Watch"
Hall 6.1 eTravel Stage

- Lea Jordan, Co-Founder | techtalktravel
- Dr. Patrick Andrae, Co-Founder & CEO | HomeToGo
- Richard Au, Head of Global Business Development | Airbnb
- Tim Rosolio | Expedia Group/Vrbo
- Matthias Peterhans, Senior Director, Media & Internet Clients | Kantar
- Stefan Trienen, Sales Development and Market Insights Lead | Google Germany GmbH

ZUM EVENTPROGRAMM
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WHAT ELSE SHOULD YOU KNOW?

HERE ARE OUR TIPS OF THE DAY

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Your trade fair visit, your success story! You should know about these services:

YOUR DEPARTURE

Use our integrated route planner to optimally plan your trip with various transport options. Choose between public transport, taxi, car or shared mobility providers and receive your personal route.

EXPLORE ALL TRAVEL OPTIONS

ROOM OF SILENCE

The Room of Silence/Prayer Room is open daily from 10am - 6pm in hall 6.3, next to the trade fair shop. Everyone is welcome. It's a room of rest, relaxation, (silent) prayer and personal spiritual retreat.

TO THE HALL MAP

ITB BERLIN TRADE PRESS STAND

Find an extensive selection of domestic and international publications, free of charge, for your joruney home in the ITB Press Stand in the foyer of Halls 6.2/5.2.

TO THE HALL MAP

ITB TRAVEL HERO PODCAST

Need something on your ears for your ride home? Tune in the ITB Travel Hero Podcast hosting 300-second shortcasts and deep dives with inspiring minds from the industry.

TUNE IN or download the episodes on all common podcast platforms

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LOOK OUT

ITB BERLIN 2024

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ITB BERLIN IN SOCIAL MEDIA

RIGHT AT THE FOREFRONT!

Connect, like, share and join the conversation!

News, important information, behind-the-scenes, news from the industry...

Join the ITB Berlin community on Twitter, Instagram, Facebook, LinkedIn or YouTube and be part of it with #ITBBerlin and @itbberlin!

ITB Berlin Social Media
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DO YOU HAVE ANY QUESTIONS?

WE HAVE THE ANSWERS!

We are happy to support you in making your ITB Berlin experience a great success!

Maybe our FAQ section helps you find your answer?

If not, please do not hesitate to contact our team at: itb@messe-berlin.de.
During ITB Berlin our team is also available by phone at (0049) 3033 5555.

ITB Berlin Team
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