Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts.
Could the time be right for a fresh surge of mergers and acquisitions across the media landscape? Some in the dealmaking business seem to think so.Diving into the lucrative ads business could give banks, fintech giants and other financial players a competitive edge in the cutthroat arena of financial services. Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. More in this Digiday+ Media Buying Briefing.
Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity.
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Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts.
B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success.
True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed.
Diving into the lucrative ads business could give banks, fintech giants and other financial players a competitive edge in the cutthroat arena of financial services.
Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.
Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data.
Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick.
Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently.
