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Top Stories | | Ivy Liu |
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| | For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes. | |
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howdy! | | The CEO of Omnicom Digital discussed the pending IPG acquisition while in Las Vegas for the Consumer Electronics Show. | |
| | When paired with context and time, geo connects traditional and digital media and bridges gaps between advertising channels to unlock powerful insights rooted in business outcomes. | |
howdy! | | Setups differ between agencies, but most pushing ahead have combined AI-assisted search tools with generative AI applications that analyze the content of social posts. | |
| | Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. | |
howdy! | | TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off? | |
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| | News consumers actively seek out information, often spending significant time engaging with trusted sources. This active engagement makes them a prime target for advertisers. | |
howdy! | | Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole. | |
howdy! | | The OOH media specialist has held multiple discussions with buyers as the U.S. telco harbors advertising ambitions long since eschewed by rivals. | |
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