 | | This workshop will feature real-world tips and tactics from leading communicators. | | Join us, tomorrow, June 8, to learn how to improve your DE&I communications or design a program from the ground up. This virtual workshop will help you include a diversity of perspectives in your communications strategy, measure your progress, hold leadership accountable and help tell your brand’s story in more inclusive ways. | | | PRESENTERS | 
Angela Adams Chief Communications and Diversity Officer Goodwill Industries of Southeastern Wisconsin, Inc. | 
Lauren Lawson-Zilai Senior Director of Public Relations Goodwill Industries International |
| | | | You’ll learn: | - How to make a case for investing in diversity, equity and inclusion—inside and out
- Strategies to coach your leaders to be transparent and truthful in their messaging
- Ways to tie your social statements to your organization's vision and values
- Tactics for engaging your employees in conversation, in an open and authentic way
- How to respond to stakeholder criticism without backpedaling from reality
- How to gather input from the right groups and determine proper guidance and language to include and educate those using it
- The overall production process to follow to ensure all your content represents and supports an inclusive culture
- What to measure, and how to use those metrics to drive accountability
- Essential education from microaggressions to unconscious bias to psychological safety
- How to move beyond heritage months and practice inclusive storytelling year-round—including holding events like listening tours and sharing panels
- How to support and partner with ERGs, DE&I councils and task forces, on effective communications
- Ways to find the errors in an organizational message and re-write it to be more inclusive.
- How to Design a process to create communications for a real-life social injustice scenario (Asian hate, BLM, etc.)
| | | Contact us with questions:
Shallon Blackburn at shallonb@ragan.com or 800-878-5331. | |
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