WardsAuto Dealer Edition
 
















JUNE 30, 2023



Dealer Strategies to Keep, Motivate Technicians

Car dealer John Luciano appreciates auto technicians so much he’s thinking of becoming one when he retires.   

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Adapting to the Next Digital Sales Revolution

Outdated internet sales processes that focus on data capture and old-fashioned lead generation tools no longer meet consumer expectations, resulting in disengagement from prospective buyers.

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Training: The Missing Ingredient in Modern Retail

Modern retail training involves walking through your current process and examining how your steps to a sale match up with how customers want to shop today.

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Message to Dealers: Know Thy Customer

Shoppers want to work with dealers but question their expertise in some key areas.

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Halo.Car Launches Remote-Control Vehicle Delivery in Las Vegas

The vehicle-rental company expects to have 1,000 remote-piloted vehicles in its service by 2025 as it expands to other markets.

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