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Consumers eventually will reach a point where auto loans and leases become so unaffordable that demand will subside, but that point hasn’t been reached yet, the New York Federal Reserve reports.
Dealers who have yet to leverage data-driven marketing might want to prioritize it in 2022. The integration of AI promises to simplify the process of data access, analysis and the implementation of targeted, personalized marketing campaigns.
Korean brands dominate the list, occupying three of the top five spots. The most dependable model overall? The high-performance, low-volume Porsche 911.
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