WardsAuto Dealer Edition
 
WardsAuto Dealer Edition

MAY 19, 2023

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Dealers Deploying More Non-Traditional Advertising in 2023

Dealers need to advertise by leveraging search engines, social media, online video platforms and streaming audio spaces – platforms that weren’t considered five or 10 years ago.

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Don’t wait it out: Act Now
With inventory challenges impacting nearly every dealer, finding new ways to acquire more vehicles can mean higher profits for those willing to put in the work. Learn five operational strategies to keep profits high (when inventory is low), with the guide Operational Solutions for Inventory Challenges.

As Seller’s Market Abates, Car Dealers Lean on Consumer Data

The average monthly payment on a new car now is $736, according to TransUnion.

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Subprime Shrinks, Delinquencies Rise

Dealers of brands whose buyers have lower average credit scores may become vulnerable, Cox Automotive researchers say.

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Used Electric-Vehicle Market Taking Shape Globally

Cox Automotive says used-EV inventories are expanding in tandem with new-EV sales growth driven in part by Inflation Reduction Act incentives.

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Drop in BEV Interest Should Fire Up Dealers

Dealers who educate customers on BEV savings can spark sales.

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