WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

SEPTEMBER 5, 2022

Happy Labor Day and welcome to the WardsAuto Dealer 5 for Monday, September 5, 2022. As always there is plenty of news from the automotive sector. We've put together some of the most compelling from WardsAuto and elsewhere to keep you in the know. 

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1.

Dealers Must Boost Digital Tools to Ensure Consistent Sales

A new report shows most customers are unhappy with automotive digital experiences.

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2.

Cummins Finds Customer for Hydrogen ICE Technology

Cummins announced in February it had redesigned its B, L and X-Series engine portfolios to run on hydrogen in addition to diesel and natural gas. The so-called fuel-agnostic platform includes the hydrogen option in 6.7L displacement as well as 15.0L.

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3.

Why Automakers Need to Change the Way They’re Structured

Software-defined cars and skateboard-based BEVs are shaking up the old way of doing things. And it’s likely going to force OEMs to change their corporate structures, particularly in their engineering departments.

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The Power of Partnership
Cade Rivard, General Manager at Rivard Buick GMC, worked with his Autotrader rep, Keith Theisen, to build a digital marketing strategy that helped them become the #1 Buick GMC store in the southeast. See Their Story

4.

Used EV Prices Increase, But For How Long?

When EV supplies increase and early adopters are satisfied, mainstream shoppers must be courted.

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5.

BMW Producing Hydrogen Fuel Cell Systems for Modified X5

BMW sources the individual fuel cells required for manufacturing the BMW iX5 Hydrogen from Toyota. The two companies have been collaborating on fuel-cell drive systems since 2013.

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Thanks for reading WardsAuto Dealer 5. As always, please feel free to pass this onto your colleagues and others.

If you have questions, concerns or story ideas, please contact editor Nancy Dunham at NDunham@WardsAuto.com

Thanks again for reading. Watch for your next Dealer 5 soon.