Wards Dealer Edition


	AUGUST 18, 2023

Dealers Need Leads – But at What Price?

Alternative retail formats are embraced by consumers, but costly for dealers.

Dealers Face a Double-Edged Financial Sword

Affordability and inventory are up, but interest rates cut gross margins.

Dealers Can Connect With Customers Through Subscription Services

Free trials are key to engagement.

Despite Wariness, Half of Consumers Poised To Buy EVs

Consumers are not deterred by negative publicity about charging battery-electric vehicles as interest in buying one rises.

The Dashboard: Automakers’ Secret Customer Relationship Weapon?

A personalized relationship – a vehicle that “knows you” – has tremendous potential to bond consumer to an automaker and enhance the in-cabin experience, making it more immersive, more efficient, more productive and, importantly, safer.