WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 2, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Oct. 2. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

In the naming of a new SUV, dealers persuade VW to lose the questionable moniker it was considering.  

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Create a Convenient Car Buying Experience
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2.

Here’s our list of top-notch dealership used-car operations: the WardsAuto Dealer Remarketing 150 ranking.

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3.

Somewhere near the Colorado-Nebraska border, it starts to occur to one of our judges why the minivan should make the Wards 10 Best User Experiences list.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

4.

Two Chevy dealers on either coast are a study in contrast. One sells lots of Bolts, the other doesn't. The problem (for GM) is, the former is the exception, not the rule.

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5.

Now for the latest dealer news from CBT Automotive.

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...