WardsAuto Dealer 5
WardsAuto Dealer 5
 

OCTOBER 24, 2018

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Oct. 24 To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Dealership customers are self-selling – and they’re good at it. Here's how some stores are changing F&I.

Full article

2.

Ford ended U.S. production of the Ranger seven years ago, saying midsize pickups weren’t right for the American market. The automaker has changed its mind about that.

Full article

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3.

The TIME Dealer of the Year award is prestigious and coveted. Recipients are successful dealers who also demonstrate a long-standing commitment to community service. Here are 2019’s 51 nominees and their bios.

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VIN-Specific Marketing – It’s More Than Just Landing on the VDP
What is VIN-specific marketing? LotLinx GM of Product and Technology Lance Schafer gives dealers advice on how to identify real VIN-specific capabilities. Learn more!

4.

Tomorrow’s our big webinar. Madison Gross shares CarGurus’ research on what makes certain people (i.e. Millennials, Hispanics, pickup truck shoppers) pull the purchase trigger. Join us Thursday, Oct. 25. No charge. Register here.

Full article

5.

And now for the latest dealer-oriented broadcast from CBT Automotive.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...