How to increase mobile push engagement beyond 4% -

Hi John,

Did you know that roughly 96% of users don’t engage with mobile push notifications? This stat is from a research study by Swrve, and I have to say it made me feel normal, but also guilty that I make life difficult for my marketing compadres.

Let’s learn how to beat the odds and successfully engage with mobile users. Join me for "The Battle for Time and Attention: 5 Tips to Improve Mobile Engagement," presented by Swrve. Together we will learn:

• How to improve push rates and customer experience
• Why open rate and clickthrough rate may be the wrong metrics
• How to bring mobile data into other channels to improve personalization
• Plus, you know it! My favorite part is when you ask questions of our experts

Please reserve your seat today for Tuesday, May 24 at 2pm ET / 11am PT.

This Tech-Talk Webinar is sponsored content by Swrve.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions and Strategy
eMarketer, Inc.

P.S. Please forward this invite to colleagues and peers who are interested in mobile engagement. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com