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| Brand strategist purportedly worked overtime with pneumonia By Patrick Coffee A young brand strategist with Ogilvy & Mather Philippines died last weekend after purportedly working overtime while suffering from pneumonia. Mark David Dehesa spent less than a year with the PR division of Ogilvy's Manila office. He'd previously worked in accounts with Publicis, JWT and BBDO. His death on Sunday has already stoked the debate... Read more » |
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| Stripped-down brand campaign includes Oscars spot By Tim Nudd |
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| Just get in the photo By Angela Natividad |
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| Shaving a few decades off an 18th-century tequila By Robert Klara |
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| Paid social is key to reaching fragmented awards show audiences By Montse Guasch Leonardo DiCaprio nearly broke the internet when he finally won an Oscar in 2016: The announcement was the most-tweeted minute of an Oscars broadcast ever, with 440,000 tweets per minute. Whether someone in this year's telecast tops Leo's history-making moment remains to be seen, but social media is a brand's best bet to win big... Read more » |
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| The launch spot debuted on ABC's The Bachelor this week By Erik Oster The Jessica Alba co-founded Honest Company is launching its first brand campaign, "Honest Moments," which it says is intended to start conversations with its customers. It all starts with birth "The Big One," a 60-second spot featuring real mothers telling their birth stories--complete with actual footage. It's a fitting way to launch the consumer-goods company's... Read more » |
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| Collaboration was born from its music and entertainment program By Christine Birkner Country music legend Dolly Parton and a cappella group Pentatonix have been making the rounds on the awards and TV show circuit with their remix of Parton's classic hit "Jolene," which just snagged a Grammy for best country duo/group performance. What fans might not know, however, is that they have Cracker Barrel, in part, to... Read more » |
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| Featured Jobs | | Digital media/ad agency client Santa Monica, California | | Jun Group New York City, New York (US) | | Haute Living Inc. Miami, FL | | Taunton Press Newtown, Connecticut | | Smithsonian Enterprises New York City, New York (US) | | |
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| Director works with GSD&M on new spot By Angela Natividad Are you down to pee with LGBT? As the Trump administration rescinds federal protections allowing transgender students to use bathrooms corresponding with their gender identity, the issue is likely to be decided on the state and local level--including in Texas, where GSD&M and Hollywood filmmaker Richard Linklater have banded together to give you "Taking a... Read more » |
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| Out-of-home work also strikes out of the blue By Gabriel Beltrone Heart disease can strike and kill at any time. So, the British Heart Foundation is trying to hit viewers with its macabre message when they're not expecting it. A new campaign from MullenLowe puts long-form copy on coffee cups, as well as more traditional but mundane media like bus and subway posters--drawing the audience in... Read more » |
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| Max Karlsson uses @sweden for a political protest By Patrick Coffee Since 2012, Sweden has been letting ordinary citizens take over the official @sweden Twitter account, one week at a time, with next to no oversight. It's been risky move intended to help the country promote itself, unfiltered, as a travel destination, with each citizen serving as a kind of de facto tourism ambassador. There have... Read more » |
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