Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era as it turns the marketing “best practices” of the last decade on its head and exposes a level of uncertainty.
In this on-demand webinar, BlueConic's COO and President, Cory Munchbach, was joined by Forrester Analyst and guest speaker, Stephanie Liu, to debunk 4 myths of consumer data privacy that are holding marketers back. You'll learn: The spectrum of consumer data privacy preferences What you can change about your marketing operation to adapt How marketers use a CDP to support a mutual value exchange between the business and the consumer Replay the webinar to hear about 3 actions you can take TODAY to help your organization successfully navigate the privacy-first era. | 