| Tim Peterson Facebook is seeking TV-like upfront deals, but ad buyers are waiting to see how TV-like its upfront pitch will be. |
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| Seb Joseph Broadcaster's commercial boss believes it's poised to capitalize on advertisers' nervousness about spending money on "toxic" Facebook. |
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| Sponsored Content Cxense If 2018 showed us anything, it's that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. |
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| Kerry Flynn Facebook currently has about 1,000 creators in its “fan subscriptions” program, which is still primarily in the U.S. |
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| Jessica Davies Transitioning from a role at a Silicon Valley company to a traditional media company is tough. |
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| Sponsored Content Triad® Last year, Amazon debuted its second brick-and-mortar concept store. Nike made a "brick-and-mobile" play, enabling shoppers to trigger in-store purchase experiences via their mobile devices. Retailers are boldly evolving their businesses to meet customer expectations in a digitally driven world. Sponsored by Triad(R) |
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| Sponsored Content Swrve It's not entirely unfair to assume that prospective customers are often more beneficial to your bottom line than existing ones. That being said, it never hurts to acquire a few more customers than you need, right? – Wrong. It actually costs 5 times as much to acquire new customers than it does to engage and retain your existing ones. Sponsored by Swrve. |
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