New Articles
Ease users’ purchase decisions by designing interfaces that support both compensatory and noncompensatory decision-making strategies. (7 min. to read)
The design of vote-by-mail materials (made imperative by the COVID-19 pandemic) have UX issues that make the voting process unnecessarily difficult and error prone. (7 min. to read)
New Videos
The user experience field is plagued by vocabulary inflation: repeatedly replacing well-known terminology with new fancy words that cause miscommunication. (13 min. video)
Locating features or content on a website or in an app happen in two different ways: finding (users look for the item) and discovering (users come across the item). Both are important, but require different user research techniques to evaluate. (3 min.video)
User interfaces that simulate a presence in a physical space allow people to tour an environment without travelling there, but were mostly considered secondary by our research participants, partly because it’s currently slow and confusing to navigate virtual tours. (4 min.video)
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Journey Mapping Study
We are researching how individuals and companies use journey maps in UX. If you have created or helped create journey maps, please share your experience and complete the following survey. Your responses will help us generate insights and understand the state of journey mapping in our field. All responses will be kept anonymous.
Respondents will have a chance to win a free report or online seminar of their choosing.
