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Defining UX best practice for shared customer experiences

For some of the biggest and most considered products and services, the decision to buy doesn’t always come down to a solo customer.

Why then do many of the online systems we use treat customers as solo decision-makers, tying customer accounts to an individual email address and neglecting (or even discouraging) sharing and collaboration?
 
What might 2020 bring for content marketing?

From activism to podcasts, Econsultancy designer Lizzy Hillier looks at content marketing trends for 2020.
 
 ‌  Future trends in customer data platforms

Although CDPs are a relatively new addition to the toolkit of marketers, the technology and the market is evolving extremely quickly. To be on the front foot, it's helpful to keep an eye on future industry trends.
 
What is zero party data?

As data privacy becomes the priority for marketers, so-called 'zero party data' is invaluable.
 
Do marketers really know how big China’s influencer economy is?

According to Ruhnn Holding, a Chinese firm that facilitates ecommerce through influencers or key opinion leaders (KOL) as they’re known in China, influencers helped drive $4bn in sales in China in 2018. Patricio robles investigates.
More from the blog
Featured Reports
 ‌  Segmentations and Personas - Best Practice Guide
This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
 
 ‌  Digital Transformation Monthly: 2019 in Review
This special retrospective edition of Digital Transformation Monthly looks back at the digital transformation trends and developments in each industry that characterised 2019, from experiential retail to faltering fintechs, online grocery wars to the streaming services showdown. It also predicts which trends are likely to continue or emerge in 2020.
View all research
Upcoming Events
Econsultancy Trends 2020 Breakfast Briefing 
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January 23rd, 8am-11am, WeWork Waterloo Auditorium 
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Training
Fast Track: Digital Marketing (2 Days)
London, January 22nd
Fast Track: Content Strategy & Editorial Planning
London, January 29th
Fast Track: Ecommerce & Online Merchandising
London, February 4th
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Google’s mobile-first indexing: what you need to know in 2020

We answer all the questions you might have about mobile-first indexing as we head into 2020, including how to prepare for it, what it means for SEO, how it works and how to find out if your site has been moved over yet.
Read now
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London, SE1 7ND, UK
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