Cannabis Business Times Associate Editor Andriana Ruscitto recently interviewed Angela Pih, a self-proclaimed “data-led marketer” with decades of experience in the cannabis, retail and consumer packaged goods space, about how cannabis businesses can use marketing trends to increase profits.

Pih, vice president of marketing for California-based vertically integrated cannabis company Harborside and previously the chief marketing officer for California-based cannabis companies Papa & Barkley and CannaCraft, told Ruscitto that data and technology are key.

“Embrace data and technology to develop your strategies,” Pih said.

Pih will continue this conversation at this year’s Cannabis Conference, which will take place Aug. 23-25 at the Paris Las Vegas Hotel & Casino. Pih will join LOWD’s Jesce Horton and Veritas Fine Cannabis’ Jonathan Spadafora for a session titled “How to Use Today’s Marketing Trends To Boost Your Bottom Line” from 1:30-2:20 p.m. on Wednesday, Aug. 24. These plant-touching operators will provide lessons learned, share regulatory considerations, and explain how to evaluate the success of any marketing campaign to help decide whether to bolster or pivot your strategy.

Registration rates increase June 15. Learn more and register at www.CannabisConference.com!

-Melissa Schiller, Senior Digital Editor

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Have you been keeping up with Cannabis Business Times’ webinars? We’ve hosted more than 30 webinars since the beginning of 2021, partnering with some of the top experts in the industry to provide you with the tools you need for success. All of our past webinars are archived in one spot for your continued viewing and reference here.

Cannabis Conference 2022 prices increase June 15. Save money now by registering here.

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About CBT:
Cannabis Business Times is the most trusted source of actionable intelligence for plant-touching cannabis businesses throughout North America and is producer of the industry-leading Cannabis Conference.