The opening day of Festival of Marketingkickstarted our learning experience like no other, with a fantastic day filled with inspiration and learning. And today at Festival, you can expect plenty more insightful tips from our line-up of expert speakers. Find out what you’ll learn below!
Delivering for Customers: in this stream we’ll unpick the processes, preparation and approaches necessary to better serve customers in the short, medium and long term.
Get your Digital Festival Passfor £249+VAT to watch today’s sessions, and catch-up on everything that happened yesterday though video on demand.
Who’s speaking today? Watch our video for a sneak peek of the learning available:
How marketing can lead on creating a customer-centric organisation: Find out how the top marketers at two of the most innovative marketing organisations are tackling the processes, structure, culture, and capability required to better deliver for customers in 2021 and beyond.
Other unmissable sessions taking place today include:
McDonald’s UK and Ireland CEO Paul Pomroy shares learnings from lockdown and how the business is looking ahead to the future; putting its people and customers first and continuing to adapt.
BBC’s June Sarpong OBE shares how improving diversity helps increase profitability and creativity, advance innovation, develop a better understanding of customers and enhance problem-solving capabilities.
Join our expert panel of marketers to find out how businesses can leverage Customer Journey Mapping to deliver better experiences in a post-Covid world. Do key touchpoints in existing maps need to be redrawn?
Gousto CMO Tom Wallis shares practical advice on how to use data to win the hearts and minds of your customers with timely, authentic and empathetic communications.
With all this and more happening, what are you waiting for? Get your passto attend Festival this week.
If you have any questions, please get in touch and a member of the team will contact you to assist.
