Technology innovations are constantly disrupting our industry. With the rise of AI and programmatic comes a commoditization of media, and in turn a devaluation of media departments. Rather than focusing on strategic execution, the question has become “how to buy media.” We’re buying more impressions, in many more and different venues than ever before, with greater efficiency via DMPs, DSPs (and whatever acronym of the day evolves). And these technologies are making money on infrastructure, and eating into our margins. They also come with a whole host of challenges – viewability, transparency, bots, ad fraud and reporting discrepancies.

Have we somehow lost the brains and humanity, which (while they cost more) provided better quality opportunities for truly getting the message at the right place at the right time – as opposed to just showing it more often? How can we as a community deliver on the challenges and opportunities that today’s environment brings us?

Join leaders at the iMedia Agency Summit to explore, discuss, and answer these critical questions.

As previous attendees can attest to, attending iMedia Agency Summit 2017 will benefit you by answering questions you have, as well as giving insight into challenges you've yet to face. Click here to see why you need to be at iMedia.

We look forward to spending time with you and America's smartest marketers in New Orleans in October.
 

See you in New Orleans,
The iMedia Team