Variety Welcomes Back Deloitte Presenting Partner of our Entertainment Marketing Summit 2019
PROGRAM HIGHLIGHTS
Kevin Westcott, Vice Chairman & US Telecommunications, Media & Entertainment leader at Deloitte Consulting LLP and Andrew Wallenstein, Co-Editor-in-Chief at Variety will discuss emerging digital media trends in a keynote conversation. Hear how the entertainment industry is approaching challenges and opportunities in the shifting digital landscape.
That is so Next Level - Engaging Millennials & Gen Z
After agonizing over how to connect with millennials, marketers may feel they are starting all over again in understanding the similarly unique Gen Z demographic. How are these digital native audiences relating to brand storytelling, and what data analytics tools are being used to reach them?
SUZANNE KOUNKEL
Moderator | Chief Marketing Officer Deloitte Consulting LLP
ORCHID BERTELSEN
Head of Digital Innovation Nestlé
HEIDI BROWNING
Chief Marketing Officer NHL
LUKE KALLIS
Head of West Coast Business Solutions Snap Inc.
TRICIA MELTON
SVP Marketing, Creative & Brand Freeform
SHANNON PETRANOFF
SVP, Digital Marketing Paramount Pictures
Allan Cook, Digital Reality Leader & Global Technology, Media & Telco Sector Leader at Deloitte Consulting LLP and Andrew Wallensteinwill explore how brands are utilizing VR and AR to bolster audience engagement. Will these technologies help campaigns break through the clutter?
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