Deloitte on privacy in retail | Marketing data stack What retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far.
ClickZ Daily: November 8, 2019 |
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| Deloitte is out with a new report on consumer privacy in retail, and what companies can do now to craft thoughtful, corporate-wide privacy strategies that are consumer-centric and focus on data security. In today’s first piece we take a look at key findings from this report, particularly timely as retailers anticipate and prepare for more privacy regulation in the future. Next, we hear from the co-founder and CTO of Measured about how marketers can make better use of their data stack. He addresses main challenges companies (specifically B2C) might face along the way and how they can strategize to overcome them. We also have an exciting month for webinars this November. Join us as we touch on topics from using AI marketing technology to grow your business to the 7 hottest marketing trends of 2020. Tune in to also hear more about customer engagement and how it impacts your bottom line! Don’t miss your chance to register and interact directly with market leaders. Last but not least, we’d love your insights on our global tech disruption and transformation survey! Should only take a few minutes to complete, and all respondents will be entered to win a $100 Amazon gift card. |
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Retail Jacqueline Dooley New report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. |
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Data & Analytics Madan Bharadwaj Unused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to work. Read more |
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| Digital Marketing Barry Levine Forrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer outcomes. Read more |
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| Data & Analytics Emily Alford For marketers, harnessing the power of buyer intent data can mean better lead generation, increased conversions, and long-term customer retention. Read more |
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| Content Kimberly Collins Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform, for an undisclosed amount. Read more |
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| Emerging Technology Jacqueline Dooley Travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-language calls. Read more |
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| Data & Analytics Kimberly Collins HubSpot announced its acquisition of Belgium-based PieSync, an integration platform as a service, on November 4. PieSync integrates customer data across apps. Read more |
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| AR & VR Barry Levine Computer vision startup Sturfee today released its Visual Positioning Service (VPS) which provides real-time 3D AR city mapping and can, for instance, place AR “billboards” on nearby buildings. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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