Delta Airlines new vaccine incentives; Spotlighting workers for Labor Day; Comms audit tips; Engaging your young PR teams; and more

DAILY SCOOP

Delta Airlines increases insurance costs for unvaccinated workers, 55% in US plan to look for new jobs, and tech companies push cybersecurity training

Also: Krispy Kreme doubles down on donut vaccine promotion, Walmart lets other merchants use its delivery service, and OnlyFans reverses porn ban.

STORYTELLING

5 ways your organization can highlight workforce development on Labor Day

As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers.

THE CONSULTANT IS IN

4 reasons your company needs a communications audit

What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.

OP-ED

How senior leaders can engage junior PR staff

A young PR pro shares why only having your entry-level team members update your media list is missing a bigger opportunity. Consider these do’s and don’ts.

DAILY SCOOP

Airbnb houses Afghan refugees, career advancement for diverse PR pros, and Boeing responds to FAA employee transparency concerns

Also: Oscar Mayer Wienermobile joins Lyft fleet, TikTok produces parent safety guide with PTA, and Microsoft responds to massive data leak.

DIVERSITY AND INCLUSION

Video: FleishmanHillard’s Adrianne Smith on what makes inclusion authentic

The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future.

SOCIAL MEDIA

3 questions to ask before joining the latest social media platform

It might be where all the cool kids go to post memes, but is it really a good fit for your organization's goals?

EMAIL

How to ensure your email engagement thrives instead of dives

Let PoliteMail data be your guide to a more fruitful and effective strategy in a post-pandemic environment.

DAILY SCOOP

FDA gives full approval for Pfizer vaccine, SEO writing tips, and Jeopardy reckons with Mike Richards’ past comments

Also: Taco Bell partners with Lil Nas X, TikTok announces Latinx small business fund and NYC Mayor Bill de Blasio apologizes for poor communication.

MEDIA RELATIONS

3 ways to win the content wars with PESO

Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.

STORYTELLING

How visual storytelling is changing the way brands earn attention

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start.

WINNING CAMPAIGNS

LG’s impressive experience draws crowds and media attention for new product

The electronics powerhouse partnered with Ogilvy to create a unique experience showcasing its innovative new refrigerator. The results earned a win in the Product or Service Launch category of Ragan’s PR Daily Awards.

DAILY SCOOP

Airlines reveal partnership on Afghanistan evacuation efforts, Facebook releases transparency report, and GM explains second electric car recall

Also: Beyoncé and JAY-Z join Tiffany diversity campaign, digging into diversity numbers for the PR industry, and weather services share hurricane messaging.

PR INDUSTRY

Communications Week welcomes comms leaders to advisory board

The group of 23 industry experts will guide the editorial focus and programming for the brand as it looks to address ‘Transformation’ in 2021.