Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.

TODAY’S HEADLINES – 05.18.2021  
 
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DAILY SCOOP

Delta requires new employees to get vaccinated, the best times for posting on Twitter, and Bill Gates defends reputation as relatable philanthropist

Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.


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OP-ED

The legal dilemma behind saying ‘safety is our No. 1 priority’

You might really mean it, but the well-intentioned message could open you up to lawsuits warns one legal expert.


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LESSONS IN LEADERSHIP

How a family tragedy offered a lesson in transparent communication

All families know pain and loss—and one comms leader reflects on how those experiences offer wisdom in the face of the many challenges of 2021.



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PR INDUSTRY

How PR pros should put data and tech to work

With more and more tools available for delivering messages and measuring outputs, today’s communicator must become a master of the digital landscape.


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DIVERSITY AND INCLUSION

How Jacobs’ DE&I leader is making the transition from commitment to action

A year after the murder of George Floyd launched a worldwide reckoning on race, here’s how one leader is showing results and demonstrating progress.


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DAILY SCOOP

Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines

Also: Retailers relax mask rules for shoppers, Palm Springs art museum blushes over Marilyn Monroe statue, and WarnerMedia & Discovery announce a merger.


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DIVERSITY AND INCLUSION

How communicators can make a difference in stopping anti-Asian hate

The Museum of Public Relations hosted industry leaders for a discussion of the Asian-American experience in the industry and how comms leaders can make a difference in their communities.



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THE WORKPLACE

5 steps to reignite your productivity

When your train of thought runs off the rails, use these tactics to get back on track.


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PR INDUSTRY

What PR tools can and can’t do for your pitching efforts

A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.


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DAILY SCOOP

Industry groups respond to relaxed CDC guidelines, unvaccinated adults open to financial incentives, and Apple reacts to employee outcry over new hire

Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions.


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PR INDUSTRY

After COVID-19, events are set to emerge stronger than ever

The events industry is undergoing a rebirth following intense disruption and innovation. Here’s how comms pros should seize the opportunities that lie ahead.



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WRITING & EDITING

10 tips to smash writer’s block

Set a timer, make a list, and break down big tasks into bite-size messaging morsels.  Above all, don’t let perfectionism slow you down.


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WINNING CAMPAIGNS

How IBM’s Policy Lab established leadership on tech policy and innovation

Among those reaching out to the Lab are G7 Embassies. The tech company’s efforts, with Precision Strategy, have earned a win in the Branding Campaign category of Ragan’s PR Daily Awards.


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DAILY SCOOP

WeWork’s CEO doubts remote workforce engagement, how companies earn trust, and cruise lines share plans to resume sailing in July

Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents.


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