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| Adfreak | June 08, 2017 | | Today's highs and lows of creativity |
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Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They’re World Travelers The 'Delta Dating Wall' is a partnership with Tinder By Tim Nudd Here's one of the coolest airline campaigns you'll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile--looking...
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The Lovely Story of a Scandinavian Agency That Gave Its Logo to a Romanian Car Wash Why trash what could be treasured? By Angela Natividad When agency JCP Nordic updated its brand identity and visual profile after 19 years, it realized it had a lot of old, outdated swag that would just go to waste, including sweaters, hats, notebooks, signage and even a branded car. So instead of doing away with it all, it ran a clever campaign offering the...
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Apple Enlists Carl Sagan for Beautiful Tribute to Earth After U.S. Exit From Paris Accord Poignant excerpt from Pale Blue Dot By Tim Nudd Several brands reacted quickly and scornfully last week following President Trump's decision to pull the U.S. out of the Paris climate accord. Apple took its time, though, and waited until Wednesday night--in front of a big TV audience watching the NBA Finals--to register its displeasure. And what a lovely protest it is. Apple used audio...
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Why This Agency Just Demoted All Its Employees and Made Them Interns Solve launches 'Internity' for the summer By Tim Nudd There's going to be a whole lot of coffee-getting going on at Minneapolis agency Solve this summer. That is, if they can figure out who to give the coffee to. Solve, which always gets creative with its internship programs, has decided not to enlist undergrads this year. Instead, it's mock-demoting everyone on staff to intern...
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Nike’s New Bandages for Kids Double as Comic Strips About Athletes Who Fall but Get Up Motivational storytelling from W+K Shanghai By Angela Natividad Remember those stickers the doctor would give you to make you feel "all better" about getting a shot? For Children's Day, Nike is kinda doing the same thing--via a Wieden + Kennedy Shanghai campaign called "Badge of Honor." Chinese parents wants their kids to play sports and have fun, but are naturally pretty worried they'll...
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Equinox Extends LGBTQA from A to Z With a New Alphabet for Pride Month Thinking in spectrums, not clusters By Angela Natividad It's Pride Month! And every year, around this time, a certain kind of pundit hops on a soapbox to complain about how the term "LGBTQA" just keeps getting longer, and isn't that just ludicrous? Actually, it isn't. In fact, it's not nearly long enough. And a campaign from Wieden + Kennedy New York highlights why....
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These 12 Amazing Projects Are the Pinnacle of U.S. Brand Innovation Today See the U.S. entries on the Lions Innovation shortlist at Cannes By Tim Nudd The Cannes Lions festival announced the Lions Innovation shortlist Wednesday, recognizing branded projects around the world that use data and technology in creative ways to bring game-changing products to life. There are 35 entries shortlisted. The U.S. leads the way with 13, followed by the U.K. with four, Australia with three, and Singapore, Spain and...
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