Some of the decisions marketers make, particularly in the world of social media, are based on public metrics that could disappear as tech platforms experiment with so-called “demetrication”. We look at how brands can cope. Read more.
Jacqueline Ulrich is the newly-appointed CCO of travel tech startup Smartvel, which uses AI to provide real-time destination content for travellers. Read more.
Digital Transformation Monthly – July 2019 This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
B2B Content Marketing Best Practice Guide This report looks at all stages of the content marketing process, offering best practice advice from experts in the field. The findings are useful to a broad range of B2B marketers in organisations of different sizes, providing practical advice to help make the most of their content marketing programme.
