NOVEMBER 17, 2020

Are Democrats in Better Car-Buying Mood Than Republicans?

Dems are “optimistic” while GOP voters are “down in the dumps” because of the presidential election, says Cox senior economist Charlie Chesbrough.

Online Tools Help Car Dealers Retain Service Customers

Dealers can struggle with trying to convert vehicle buyers into regular service-department customers, says David Foutz of Cox Automotive.

Highlight your virtual offerings with Autotrader’s Dealer Home Services

Autotrader has the tools to highlight your virtual offerings so you can continue selling efficiently and effectively with Dealer Home Services. Offering badges promoting your vehicle video walkarounds, at-home test drives, local home delivery and more, you can ensure your shoppers don’t miss out on your virtual and contactless offerings.

In Sales, Think in 'Terms' of Creativity

Go with the flow. Not being so rigid sometimes pays off when fine-tuning the numbers on a deal in the business office.

Find Customers Ready to Buy, Before They Submit a Lead

As browse vehicles online, they leave behind valuable information about their interests and intents. Without the right tools, your dealership can’t see customers’ buying signals, which means you may be losing customers to your competition. Click Here

VW Talks Dollars and Cents in Marketing ID.4 EV

Given Volkswagen’s big plans for its new ID.4 electric compact CUV, the automaker is trying to explain electric-vehicle economics to as many folks as will listen.

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