How to take a measurable approach to a mobile-first strategy -

Hi John,

As I am preparing to host our upcoming webinar on “How Mobile Devices Are Transforming Financial Brands,” I rediscovered some interesting eMarketer research. According to our forecast, the US has an 84% mobile phone banking penetration among the 18-44 age group. This demographic represents the primary working class: They may have a college loan, a company-matching 401(k), are most likely to purchase a home, are tech-savvy, and expect always-on services.

However, this opportunity for financial services marketers also comes with challenges.

I invite you to register here to learn from our presenters at AppsFlyer and Adobe. They will discuss the driving factors for mobile adoption, identify challenges, and teach us:

• How to align your organization with a mobile-first strategy
• Why app investment will propel growth, boost engagement, and acquire new customers
• Key metrics for measuring mobile success, including app installs, user retention, and ratings

Please reserve your seat today, to join me on Tuesday, February 22 at 2pm ET.

This Tech-Talk Webinar is sponsored content by AppsFlyer.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this invite to colleagues who may be interested in mobile growth within the financial services sector. Thank you!

Interested in sponsoring a webinar? I would love to work together! Please email advertising@emarketer.com and either myself or someone from my team will get back to you.