Marketers are stepping up to the data governance challenge -

Hi John,

Historically, “data stewardship” has spanned across technical roles within an enterprise. Though marketers have made great strides in addressing the data governance challenge, few understand the fundamental nuances between honoring consumer privacy and enforcing data governance frameworks.

While marketers look to deliver on the consumer experience promise, checking the proverbial consent box has not led to true differentiation. The consumer compliance requirement will only become more complex, and marketers will continue to need to do more with less data.

Register here for “Elevating the Marketer’s Role as a Data Steward,” presented by Adobe, and learn how to:

• Protect and govern customer data within a marketing context of collection, segmentation, and audience activation
• Incorporate consent-based strategies that lead with consumer trust and seamlessly integrate within the consumer journey
• Unlock data steward responsibilities within the marketer’s role with efficiency and confidence
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Monday, October 18 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by Adobe.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in data governance. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com