DENIM FOR EARTH
From denim 'waste' to couture
To celebrate the 50th edition of Earth Day, we collaborated with creative agency The Visionary Lab and invited leading fashion designers, artists and models to create unique one-off pieces from G-Star RAW denim waste material - from elegant couture dresses to surrealistic customs
 
 
The FOAM Photography Museum Amsterdam exhibits the unique collection in their online gallery. Explore a selection of the special designs below.

''Waste isn't waste until you waste it''
 
KARIM ADDUCHI
Designer, painter and illustrator Karim Adduchi, listed by Forbes in 2018 among the ‘30 talents under 30’ for Arts & Culture, highlights the versatility of denim with this unique dress. The lower part of the design is made from countless G-Star RAW trouser legs that have been repurposed for this elegant creation.
 
FERRY SCHIFFELERS
Young designer Ferry Schiffelers, winner of the talent prize during Amsterdam Fashion Week in 2018, created a modern, Swanlake-inspired dress using only our white denim remnants. The bow tie-themed skirt and jacket have been designed with his distinctive take on couture.
 
 
YUKI ISSHIKI
Yuki Isshiki, owner of couture hat label Demure in Amsterdam, transformed our denim waste into one-of-a-kind headpieces inspired by famous Dutch painters Van Gogh and Vermeer and designed with an extraordinary eye for detail.
 
RAW RESPONSIBILITY
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